CargoKite

Brand Development and Storytelling for a New Class in Cargo Shipping

ContextCargoKite · Munich

RoleNaval Designer & Marketing Lead

ToolsRhino · Grasshopper · V-Ray · Bongo · After Effects · Premiere · InDesign · Illustrator

≈80 m kite-propelled cargo catamaran · full brand system

CK-4 renders

01 / 07

Overview

CargoKite is a Munich-based hard-tech startup with a pretty radical vision: that the cargo ship of the 21st century should be small, autonomous, and powered entirely by wind. Cargo shipping is a huge contirbuter to fossil fuel emissions, and although has operated for decades on the notion that bigger is better. Working within this $400 billion industry which runs on the dirtiest fuel on the planet, the company's goal is to build a new class in shipping that uses high-altitude kite propulsion to cut carbon emissions by up to 100% without asking shipping companies to take a financial hit to do it. The result is a totally new vision for a cargo vessel from the keelline up, using an unorthodox catamaran hull form (which allows for better performance and stability) and targeting the feeder-ship market.

Remote Operations Centre — test campaign

Brand trailer

Stylised logo